Amazon Omnichannel MetricsAmazon
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Related Products
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About
Who is it for? Anyone who advertises on Amazon, whether managing it themselves, already using automated software or working with an agency.
What problem does it solve? Optimizing Amazon advertising is hard. AdRazor makes it quick and easy. It is impossible to access detailed data for more than 60 days from Amazon directly, making reliable profit maximization impossible using the tools alone that Amazon provides.
AdRazor enables users to leverage their entire advertising history and uses powerful filtering and sorting to enable extremely comprehensive analysis in a few minutes. For regular maintenance a few minutes a week is all that's needed.
AdRazor analyses the data at the most granular level, as Amazon sees it, and displays the results with an easy-to-see traffic-light system of color-coding. So users can make decisions with the benefit of a full visual history of the past performance of all of their search terms.
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About
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Users
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Audience
Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAdRazor
Founded: 2024
United Kingdom
adrazor.net
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Company InformationAmazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics
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Categories |
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Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
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Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
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