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About

Who is paying for online advertising to target you? Who’s showing you ads because you’re married, or you’re a liberal, or work in the oil industry or some other category? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook and YouTube, without compromising your privacy. Ad Observer is a tool you add to your Web browser. It copies the ads you see on Facebook and YouTube, so anyone can see them in our public database. If you want, you can enter basic demographic information about yourself in the tool to help improve our understanding of why advertisers targeted you. However, we’ll never ask for information that could identify you.

About

Zefr is a video advertising platform that delivers pre-flight, targeted video ad placements. Their platform enables advertisers to deliver scaled video campaigns based on unique brand preferences, with precision, control, and effectiveness. Zefr’s platform develops nuanced, dynamic targeting on the most brand-relevant videos for YouTube. Our solutions deliver precise video content targeting on the world’s largest video platform. The path to brand success in online video starts with aligning with the right content. When your ad is targeted against the right content, in the right context, you’ll achieve immediate media impact and long-term brand value. Here’s how it works. Zefr discovers every video uploaded to YouTube. We then analyze the meta-data to determine the context of the video and if it could be relevant for a brand to advertise against. Our proprietary model determines the forecasted amount of views and impressions so you can effectively scale the reach of your campaigns.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

SMEs in search of a complete Disinformation Detection tool

Audience

Brands or agencies in need of a contextual data platform to deliver precise and brand suitable ad campaigns

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Ad Observer
adobserver.org

Company Information

Zefr
Founded: 2009
United States
zefr.com/video-advertising

Alternatives

Alternatives

Categories

Categories

Integrations

Google Ads
Google Chrome
Mozilla Firefox
Nielsen Marketing Cloud
YouTube
comScore

Integrations

Google Ads
Google Chrome
Mozilla Firefox
Nielsen Marketing Cloud
YouTube
comScore
Claim Ad Observer and update features and information
Claim Ad Observer and update features and information
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Claim Zefr and update features and information