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About
1Channel Merchandising Campaign Management is a cloud-based retail execution tool for FMCG, CPG, and retail brands coordinating in-store campaigns. Teams define campaign objectives and guidelines, assign point-of-sale materials (POSM), and select outlets through store lists and coverage plans. Field representatives use the mobile app to follow instructions and submit store-level photos as proof of placement and execution. Validation rules standardize submissions, while exception handling records cases such as closed or unavailable stores. Supervisors review work through multi-level audits, including L1, L2, and L3 checks. Dashboards summarize campaign coverage, completion, compliance, and performance across outlets, regions, and field teams. The system supports merchandising initiatives such as product launches, in-store promotions, and POSM rollouts, with a web portal for campaign setup and review.
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About
Monitor progress of campaign delivery. Report down to an individual record. Trust but verify that all records are processed and delivered. Coordinate & trigger marketing events to boost response. Build client trust with providing direct access to campaign performance metrics. Plan, communicate and coordinate with your unique community of business partners. Test, track, measure, analyze, optimize. Repeat. Successful campaigns require close communication and coordination between team members, both internal and external. If a campaign issue occurs, having the full data records to reference will improve the effectiveness and timeliness of the response. The faster a problem is identified, the sooner its resolved. Respond quickly and efficiently to ensure the proper response mechanisms, such as staffed call centers or stocked retail outlets. Plan for increased traffic, at precisely the right time. Tighter controls over timing help contribute significantly to marketing and cost optimization.
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Platforms Supported
Windows
Not Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
FMCG, CPG, and retail brands running in-store merchandising and POSM campaigns
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Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingFlexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company Information1Channel
India
www.1channel.co/merchandising-campaign-management
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Company InformationTotaltrac
United States
www.totaltrac.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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