TCS Optumera

TCS Optumera

Tata Consultancy Services
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About

1Channel Merchandising Campaign Management is a cloud-based retail execution tool for FMCG, CPG, and retail brands coordinating in-store campaigns. Teams define campaign objectives and guidelines, assign point-of-sale materials (POSM), and select outlets through store lists and coverage plans. Field representatives use the mobile app to follow instructions and submit store-level photos as proof of placement and execution. Validation rules standardize submissions, while exception handling records cases such as closed or unavailable stores. Supervisors review work through multi-level audits, including L1, L2, and L3 checks. Dashboards summarize campaign coverage, completion, compliance, and performance across outlets, regions, and field teams. The system supports merchandising initiatives such as product launches, in-store promotions, and POSM rollouts, with a web portal for campaign setup and review.

About

As retailers strategize for the post-COVID world marked with rising costs, changing shopping behavior, stifling competition and implementing safety norms, an imperative need is to be able to respond swiftly. This requires a tectonic shift in the way retailers operate. The way forward is providing the required resilience to unlock exponential value and make decisions with confidence backed with big data, predictive analytics, intelligent real-time, personalized and localized insights. TCS Optumera™ AI-powered retail optimization suite, helps to optimize merchandising and supply chain decisions in an integrated manner. Retailers have seen 3-5% increase in sales, ~50% reduction in time spent, 5x more strategies and 20-30% reduction in costs. Complete customers basket across channels considering demand transferability, customer choice sets, predictive analytics and competitive assortment.

Platforms Supported

Windows Not Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

FMCG, CPG, and retail brands running in-store merchandising and POSM campaigns

Audience

Businesses searching for a strategic retail optimization solution to improve merchandising, pricing, and supply chain operations

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Company Information

1Channel
India
www.1channel.co/merchandising-campaign-management

Company Information

Tata Consultancy Services
Founded: 1968
India
www.tcs.com/optumera-digital-merchandising-suite

Alternatives

Alternatives

Botree Retailer App

Botree Retailer App

Botree Software
BrandBuddy

BrandBuddy

Heera Software

Categories

Retail Execution Supported

Categories

Retail Execution Supported

Integrations

Adenza Not Supported
Adobe Advertising Cloud Not Supported
Adobe Marketo Engage Not Supported
Aqua Not Supported
Avaya Aura Not Supported
BeyondTrust Endpoint Privilege Management Not Supported
CA Flowdock Not Supported
Commvault Cloud Not Supported
Creatio Not Supported
Datadog Not Supported
Flexera One Not Supported
Hitachi Content Intelligence Not Supported
IBM Cloud Not Supported
Informatica Cloud Application Integration Not Supported
Ivalua Not Supported
Juniper Identity Management Service Not Supported
Salesforce Not Supported
Splunk AppDynamics Not Supported

Integrations

Adenza Supported
Adobe Advertising Cloud Supported
Adobe Marketo Engage Supported
Aqua Supported
Avaya Aura Supported
BeyondTrust Endpoint Privilege Management Supported
CA Flowdock Supported
Commvault Cloud Supported
Creatio Supported
Datadog Supported
Flexera One Supported
Hitachi Content Intelligence Supported
IBM Cloud Supported
Informatica Cloud Application Integration Supported
Ivalua Supported
Juniper Identity Management Service Supported
Salesforce Supported
Splunk AppDynamics Supported
Claim 1Channel Merchandising Campaign Management and update features and information
Claim 1Channel Merchandising Campaign Management and update features and information
Claim TCS Optumera and update features and information
Claim TCS Optumera and update features and information