TCS OptumeraTata Consultancy Services
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Related Products
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About
1Channel Merchandising Campaign Management is a cloud-based retail execution tool for FMCG, CPG, and retail brands coordinating in-store campaigns. Teams define campaign objectives and guidelines, assign point-of-sale materials (POSM), and select outlets through store lists and coverage plans. Field representatives use the mobile app to follow instructions and submit store-level photos as proof of placement and execution. Validation rules standardize submissions, while exception handling records cases such as closed or unavailable stores. Supervisors review work through multi-level audits, including L1, L2, and L3 checks. Dashboards summarize campaign coverage, completion, compliance, and performance across outlets, regions, and field teams. The system supports merchandising initiatives such as product launches, in-store promotions, and POSM rollouts, with a web portal for campaign setup and review.
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About
As retailers strategize for the post-COVID world marked with rising costs, changing shopping behavior, stifling competition and implementing safety norms, an imperative need is to be able to respond swiftly. This requires a tectonic shift in the way retailers operate. The way forward is providing the required resilience to unlock exponential value and make decisions with confidence backed with big data, predictive analytics, intelligent real-time, personalized and localized insights. TCS Optumera™ AI-powered retail optimization suite, helps to optimize merchandising and supply chain decisions in an integrated manner. Retailers have seen 3-5% increase in sales, ~50% reduction in time spent, 5x more strategies and 20-30% reduction in costs. Complete customers basket across channels considering demand transferability, customer choice sets, predictive analytics and competitive assortment.
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Platforms Supported
Windows
Not Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
FMCG, CPG, and retail brands running in-store merchandising and POSM campaigns
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Audience
Businesses searching for a strategic retail optimization solution to improve merchandising, pricing, and supply chain operations
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingFlexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Supported
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Company Information1Channel
India
www.1channel.co/merchandising-campaign-management
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Company InformationTata Consultancy Services
Founded: 1968
India
www.tcs.com/optumera-digital-merchandising-suite
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Categories |
Categories |
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Integrations
Adenza
Not Supported
Adobe Advertising Cloud
Not Supported
Adobe Marketo Engage
Not Supported
Aqua
Not Supported
Avaya Aura
Not Supported
BeyondTrust Endpoint Privilege Management
Not Supported
CA Flowdock
Not Supported
Commvault Cloud
Not Supported
Creatio
Not Supported
Datadog
Not Supported
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Integrations
Adenza
Supported
Adobe Advertising Cloud
Supported
Adobe Marketo Engage
Supported
Aqua
Supported
Avaya Aura
Supported
BeyondTrust Endpoint Privilege Management
Supported
CA Flowdock
Supported
Commvault Cloud
Supported
Creatio
Supported
Datadog
Supported
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