Theom is a cloud data security product that discovers and protects all data in cloud stores, APIs, and message queues. Like a bodyguard who closely follows and protects a high-value asset, Theom ensures controls follow the data regardless of how it is stored or accessed. Theom identifies PII, PHI, financial information, and trade secrets using agentless scanning and NLP classifiers, which support custom taxonomies. Theom discovers dark data, data that are never accessed, and shadow data, data whose security posture is different from the primary copy. Theom pinpoints confidential data, e.g., developer keys, in APIs and message queues. Theom estimates the financial value of data to help prioritize risks. Theom maps the relationships between data, access identities, and security attributes to uncover the risks to data. Theom shows how high-value data is accessed by identities (users and roles). Security attributes including user location, atypical access patterns, etc.