Dear All,

ScienceDirect online library now supports U3D models in its
online publications, may be there is still some life in the format that once was promoted as "3D JPEG".

http://www.elsevier.com/connect/bringing-3d-visualization-to-online-research-articles

http://www.elsevier.com/about/press-releases/science-and-technology/elsevier-and-kitware-bring-3d-visualization-tools-and-techniques-to-sciencedirect