Re: [TCLCORE] New Logo ?

[Colin M. <col...@ya...>]

Hello All, I will try to respond to Steve's points:

On 24/07/2024 02:56, Steve Landers wrote:
> I should clarify that I am not advocating for any specific logo, just 
> saying that if we are talking about a new logo we should:
>
>   * consider whether the feather is a positive or negative
>
For people not already "in the know" I think it's unhelpful.  But some 
people are attached to it, and there is some value in continuity.  So 
ideally I would include it, but de-emphasised, not the central feature.

>   * get a professional designer involved if possible
>
Ok but who is going to organise this and pay for it?
>
>   * give a brief that recognises the target audience and the message
>     we want to convey
>
The logo audience is anyone concerned with programming - amateur, 
professional, or manager of professionals, whether previously aware of 
Tcl or not.  I think we want to project a clear and distinctive 
identity.  I would try to incorporate the idea of a set of tools, or kit 
of parts for construction.  To my mind the designs from Tim Hartford go 
too far in the direction of bland corporate anonymity, which would not 
impress a technical audience.
>
>   * expect this to be a divisive topic because logo design is very
>     subjective
>
Indeed, but the launch of Tcl9 will be a good opportunity to update our 
image generally.  So if we can come up with something that's agreed to 
be an improvement, now would be a good time.

Colin.