Re: [TCLCORE] New Logo ?

[Christian G. <aur...@gm...>]

Hi Steve,

Am 23.07.24 um 03:48 schrieb Steve Landers:
> The logo I presented WAS done by a professional - possibly the best
> brand design company in the Chicago area. The brief was to get away from
> the “tickle” association, to do something more “industrial”, that worked
> on all media and which encompassed Tk as well.

I'm sorry, I wasn't expressing myself clearly. The ones from Colin,
while creative, are clearly not from a professional designer. The ones
attached to your mail clearly are professional designs, but in my eyes,
they look old-fashioned. The one you picked, T<L, looks the least
old-fashioned, but still not what modern icons look like. When was it
designed? Or maybe that is how the designer understood "industrial".

If we are heading for a new logo, I would think that again hiring a
designer and ask for something in today's style would give something
that doesn't make people think "ah yes that's the old language from the
90s". Otherwise it would be better to stick to the old feather icon,
that's at least recognisable.

Now have fun debating the bikeshed ;)

        Christian