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[Sshkeychain-users] Do you Want to Reduce Your Google Adwords Budget
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From: Chris B. <chr...@gm...> - 2016-12-01 14:41:09
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<!DOCTYPE html><html><body><div class="zw-page" style="background: none rgb(255, 255, 255); width: 816px; position: relative; break-after: auto;"><div style="position: relative; display: block;" class="header_primary unselectableSection"><div class="ui-header-opt"><span class="ui-header-seprate"></span></div><div class="header_content_wrapper" style="min-height: 1in; padding: 0in 1in; max-height: 421.6px;"><div class="header_content" style="padding-top: 0.5in;"><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"></div></div></div></div></div></div><div class="zw-contentpane selectableSection" style="margin-left: 1in; margin-right: 1in; margin-top: 0px; position: relative;"><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="6" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">Hello,</span><span class="zw-portion zw-br-portion" data-text-len="1"></span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="95" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">In my past life, I ran a successful online marketing company. My company was doing close to 1M </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="91" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">in revenue. I felt like I had it all. But, disaster struck suddenly, and I lost everything.</span><span class="zw-portion zw-br-portion" data-text-len="1"></span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="97" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">I was diagnosed with leukemia, and traded my corner office for a hospital bed, and IV line. That </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="95" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">was three years, and 34 rounds of chemo ago. Now my strength is finally back. I took some time </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="99" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">to travel the world. I realized that while I didn't beat cancer to work 50 hrs/week at the office, </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="47" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">sitting on the beach all day isn't good either.</span><span class="zw-portion zw-br-portion" data-text-len="1"></span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="91" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">At the time, I had a small company that built e-commerce websites. I was spending money on </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="90" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">Adwords to promote my own business, but our Adwords campaign was't going well and all our </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="32" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">clients were from word-of-mouth.</span><span class="zw-portion zw-br-portion" data-text-len="1"></span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="95" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">I was setting keyword bids manually, and having trouble figuring out how much to spend on each </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="94" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">keyword. I realized that setting Adwords keyword bids was largely a math problem. I wondered, </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="78" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">"Could computers do a better job than humans at optimizing Adwords campaigns?"</span><span class="zw-portion zw-br-portion" data-text-len="1"></span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="92" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">I was instantly obsessed with the idea, and hired a team of computer programmers that spent </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="91" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">eight months building a set of computer programs to run my own Adwords campaign. It worked </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="92" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">better then I could have imagined. As soon as we used my computer program to manage our own </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="92" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">Adwords account, our number of leads / day jumped 30%. I realized I was on to something big.</span></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="95" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">Could I give you a call this week to go over your Adwords campaign? I'd love to take a look at </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="97" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">your advertising is structured, and see if we can use our computer programs to help you get more </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="98" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">revenue from your monthly Adwords investment. I won't give you a high pressure sales pitch. It'll </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="91" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">only take 15 min of your time and I'm confident I'll be able to help increase your revenue.</span><span class="zw-portion zw-br-portion" data-text-len="1"></span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="7" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">Cheers,</span></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="5" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">Chris</span></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="71" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">-----------------------------------------------------------------------</span></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"><span class="zw-portion" data-text-len="95" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">This e-mail contains commercial content. If you don’t want us to contact you again then please </span></div></div><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px;"><span class="zw-portion" data-text-len="72" style="font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; font-weight: normal; color: rgb(0, 0, 0); font-style: normal;">reply back to us in this thread with "UNSUBSCRIBE" at your subject line.</span></div></div></div><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"></div></div></div><div class="zw-endnotecontainer" style="display: none;"><div class="endnotestyl"></div><div></div></div></div><div style="position: relative; display: block;" class="footer_primary unselectableSection"><div class="ui-footer-opt"><span class="ui-header-seprate"></span></div><div class="zw-footnotecontainer" style="display: none; padding: 0in 1in;"><div class="endnotestyl"></div><div></div></div><div class="footer_content_wrapper" style="min-height: 1in; padding: 0in 1in; max-height: 421.6px;"><div class="footer_content" style="padding-bottom: 0.5in;"><div class="zw-paragraph" data-width="624"><div class="zw-line-div" style="white-space: nowrap; position: relative; height: 21.6px; margin-left: 0px;"><div class="zw-line-content" style="padding-top: 0px; padding-bottom: 0px; margin-left: 0px;"></div></div></div></div></div></div></div></body></html> |
