PJ Cabrera - 2004-05-19

A few months ago, Kevin introduced me to the many books and blog of marketing guru Seth Godin, who once was Chief Marketing Yahoo at (where else) Yahoo!

Here is Seth's take on dreaming big, aiming high, going for the gold.

"I just finished giving a talk to a group of 400 high-powered (high-leverage, high-paid) credit card execs. As I left the hotel, I passed a much smaller room, where a seminar for local CPAs was going on.

"The snacks didn't seem as good. The booklets weren't that interesting either, apparently. But what occurred to me is that the folks in the second room were just as smart and just as talented as the execs in the first room.

"The first group was enjoying the benefits of aiming high. They didn't get these jobs because they were arguably smarter or had better connections or had gone to Harvard. No, they were starting with the same raw materials as the group in the second room. The difference, I think, was that a long time ago, the people in the second room had made a decision about what they deserved, or what they were capable of, or what they were going to stick with. And it was a bad decision.

"No, not everyone should be a banking executive. But no one who aspires to be a bank executive should sell themselves short because of a decision they made a long time ago. In a world where the past matters a lot less than it ever did before, where it's easier than it ever was to hit the reset button, it's sad to see someone choosing to be stuck. So, if you want to, switch.

"Hey, the snacks are better."