Re: [Pythoncard-users] Put on Your Maketing Caps

[Dan S. <da...@da...>]

I'm the new kid in town, so I can fearlessly jump into the marketing 
fray. So I will!

I think most of the release announcement is just fine. It just needs 
a little marketing sizzle up front and one or two other places. 
Here's my cut at a new first paragraph. It may be too wordy; I don't 
know the audience or the traditions involved here. But I think it 
captures the essence of PythonCard without setting up false 
expectations.

"PythonCard brings visual software development on Open Source tools 
to the masses, picking up where Apple's immensely popular but 
now-abandoned HyperCard product left off. Written entirely in the 
widely used and respected object-oriented Python scripting language, 
PythonCard enables end users to create applications and interfaces in 
a style that is reminiscent of Microsoft Visual Basic without the 
baggage of over-complexity for non-programmers. It then enables the 
developer with some minimal amount of programming or scripting 
experience to give the user's designs life and power through Python 
scripting."

Then I think it might be helpful to add a few words of description to 
some of the cooler samples and list only those that _are_ cool (to 
the intended audience) rather than trying to be exhaustive.

For the release statement, I'd leave out stuff that won't matter 
until they download the product (e.g., "A description of each....").

Well, there's a start for people to react to at least.


-- 
Dan Shafer, Author-Consultant
http://www.danshafer.com
http://www.shafermedia.com