Ust what species of a book it is considered to be. Is it purposed to
appeal to a certain religious class of people? Is it for the distinctly
literary? Perhaps it is one of those volumes on the border line between
a juvenile and an adult's book, which may be presented either as a
volume for young or for grown-up folks. The publicity man must be in
full understanding of this estimate before he can do his work properly.
On the commercial side, he must know just the feeling of the trade in
regard to an author and any type of book; and must be in close touch
with the salesmen, not only at the beginning, but all through the life
of the volume. He can learn from them what amount of success the
author's previous books have met, and thus be enabled to present his
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