[Pilot-db-list-de] Appia Launch Letter

[Appia <par...@ap...>]

Dear Partner,

We are excited to let you know that today we announced the rebranding and relaunch of PocketGear under the new name, Appia. The name Appia comes from “Via Appia”, the first major road connecting cities in the ancient Roman Empire. In the same way, Appia today connects the mobile application ecosystem and our 32,000 partners with distribution in 200+ countries.

Our new name is the external reflection of a deeper change in our business strategy as the premier open mobile application marketplace provider. Today we are focusing more on building and powering storefronts for other companies and brands including mobile operators, handset manufacturers, browser providers and mobile portals. Our commerce platform is unique and our relationships with partners like you are invaluable to the hundreds of mobile operators worldwide who are clamoring for a cross-platform open app store to satisfy their customer’s app-etite.

We thank you for your continued partnership and look forward to big things ahead in 2011. We have many new distribution partners and services that we will be rolling out in the months ahead to make it even easier for you to reach the millions of mobile consumers visiting Appia-powered storefronts every day.

Although, Handango.com and PocketGear.com will continue to operate as direct to consumer sites, all of our developer programs are now consolidated under the Appia name, available at dev.appia.com. You will also notice that all of our emails here have changed to @appia.com, though the old PocketGear ones will get to us for a while.There should be no other changes in how you log in or interact with our services.

Thanks again,

The Appia Developer Relations Team