Subject: E-marketing & Communications Proposal
Date: October 4, 2002
Ref: Maximizing your on-line reservations
Attn: General Manager
Sales & Marketing Director
On-line Brands has pioneered effective e-marketing solutions with
the maximum marketing ROI for the travel and tourism industry.
Our innovative technologies deliver extensive web exposure, fully
booking many of our industry clients year-round through on-line
bookings.
We understand that your core reservation problem is directly
linked to the law of diminishing returns from traditional PR and
advertising. The current global economic environment has created
an even greater need to find innovative marketing methods to
generate new business. Hotels, resorts, airlines, car rentals,
etc. are rarely fully booked year-round due to the high-supply
and low-demand worldwide.
Traditionally in times of low demand, companies try to acquire
new customers by directing them away from competitors and into
their own arms by using three basic strategies: i.e. cut back,
maintain, or increase their marketing budget.
Businesses that cut back do so at their own peril. Businesses
that maintain their marketing budget get a smaller piece of a
smaller pie. Businesses that increase their marketing get a
bigger piece of a smaller pie at the expense of diminishing
returns.
Originally the Internet was envisioned to have the greatest
marketing potential ever imagined, hence the dot com boom. Even
though the euphoria was justified, the investment boom was
premature as a result of the infantile system and configuration
of the web.
On-line Brands enables that great marketing potential to be
realized by positioning your website on the superhighway of the
Internet (i.e. Yahoo, Google, and AltaVista) through our
proprietary e-marketing solutions. You will no longer experience
those diminishing returns on investment while you acquire a
bigger piece of the pie.
GUARANTEE
On-line Brands guarantees that your website will be ranked
multiple times within the top 1-20 listings in the 18 major
search engines (i.e. the winners circle).
NOTE:
1) 84% of all websites are found from search engine results.
2) 82% of all traffic on the WWW is surfing in Search
Engines.
3) 97% of all search traffic is done on just 18 search
engines.
4) 99% of Internet users do not search beyond the first
two-pages of results.
Due to these limited number of premium listings on search
keywords related to your industry, your timely response to our
offer is critical. We are offering our services on a
first-come-first-serve basis.
Thank you very much.
Sincerely yours,
Ken McDonald
VP, International Marketing
*************************************
On-line Brands Ph Inc.
Suite 812, Ayala Tower One
Ayala Ave., Makati, Philippines
Phone: (632) 759-6704
Fax: (632) 759-4090
E-mail: res...@on...
Web: http://www.on-linebrands.com
*************************************
ON-LINE BRANDS major clients include:
Multi-nationals: 3M, Caltex, Canon, Computer Associates, DHL,
Epson, Ericsson, Ernst & Young, FedEx, General Motors, IBM,
Isuzu, Price Waterhouse Coopers, Toyota
On-line Brands delivers maximum marketing ROI.
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