Add a link that will create a .ics file for download by the user so that the user can add the event to their local calendar application. I.e. add a link "Add this event to your calendar". Clicking on link would generate a .ics file:
PRODID:-//Conferencing//Conference Center Version 1.2//EN
DESCRIPTION:<text entered for event description, i.e.:>You have been invited to attend this event.\nDescription:Dear customers,\nReminder - our next monthly call will be on Thursday, Feb 14th at 11am Mountain. Moving forward, the Monthly Call will be the second Thursday of every month. We hope you can join us!\nThanks,\n\n Conference Information:\n\nConference Phone Number(s):\nU.S. & Canada: 800.555.1212\n\n\nAccess Code: abc123\n\nYou will be placed on music hold until <some person> starts the audio conference.\n\n
LOCATION:Conference Phone Number: 800.555.1212; Access Code: abc123
SUMMARY: Monthly Call
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