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#26 Randomisation

open
nobody
None
5
2002-06-25
2002-06-25
No

Response codes inside a question should be possible to
randomise.

There is a psychological effect on people to
influence the human mind to read from top to bottom. This means in
a multiple question for instance, the top codes will most likely have
a "bias" to be more clicked in rather than low response codes (top
would mean higher up on the screen).

So what should be
done here is the option of having a randomisation box so question
get's randomised. Also important here is that some items must be
able to be kept in bottom such as "None of the above" or "Refuse to
Answer" or "don't know". So here as in the other request there
would be a need for a "no control" of certain items, or should it be
called "not randomised"?

Discussion

  • Kon Angelopoulos

    Logged In: YES
    user_id=198398

    so what you're saying is that people are too lazy to read the
    options and tend to just tick/select the uppermost choices. If
    that's the case, how does randomising the choices to a
    question solve anything?

    Kon

     
  • Nobody/Anonymous

    Logged In: NO

    Any researcher knows that the first questions you ask in a survey tend to
    get "higher quality" than questions asked later in the questionnaire. The
    more questions you push someone to answer, the more it effects the
    quality...

    So why do you randomise then?

    Let's say you
    have 5 different questions to benchmark a product on different variables
    that might interfer. On a phone for instance that would be perhaps
    batteries, design, size, functionality....

    If they are not
    randomised and you do a regression analysis afterwards, the values will
    be messed up. However if you do randomisation, you know that the bias
    will be equal on all of the questions asked and you can therefor make a
    more correct analysis.

    Would that answer your question?

     
  • Klaas Chielens

    Klaas Chielens - 2003-03-03

    Logged In: YES
    user_id=718716

    well; it would change the result exactly because of the fact
    that this laziness only kicks in after a couple of questions.

     
  • Nobody/Anonymous

    Logged In: NO

    I also require the same randomization functionality fro the
    same reason.

     

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