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From: From G. C. T. T. P. G. <in...@we...> - 2011-12-11 21:55:22
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Hi There, Day - 6 Automation - The Great Obsession As your online profits grow, you will, I hope, become wonderfully obsessed about Automation. In a sense, Automation is the overlooked magic of the internet. It's what enables you to create such significant products, often at extremely low cost. The key here is to get the automation in place early in your online life. Then, when you implement all of the leading edge internet marketing strategies that we cover, you don't just make money - but you do it with ease. The alternative can be an administrative nightmare. Here are the key areas of automation to be focused on: 1 Your Automated Sales Team - Google. I estimate that I would need a sales team of around ten people to bring in the customers that those nice people at Google generate for me. Your Google Adwords campaign is your automated sales team. They work 24/7 for you and they don't take sickies. It's totally automated and truly amazing. However if it is not set up properly it could be very expensive so be careful with this one. If you have an AdWords campaign and want to reduce the costs dramatically and increase sales then get my FREE five day AdWords course called "How to CUT AdWords costs and INCREASE AdWords Sales!" Press here to get your FREE five day course! If you are having problems with your adWords being too expensive, before giving up on it send an email to my adwords team and we will have a look at it for you. We probably can save you up to 50% OFF your monthly fee. For more information about this please press here and send to me an email. Not to be overlooked is your ranking on the natural listings of the search engines. Get a high ranking and the traffic will automatically flow in. I have tried not to push the Top Page Guru Search Engine optimization service and want to keep nuetral but in eleven years of web site marketing and SEO I have come across so many useless SEO companies I feel compelled to encourage you to look at my SEO service. I really can do the job! Please check it out at www.toppageguru.com 2 Your automatic Lead Generator - Your Website Your site should be set up to generate leads automatically by capturing peoples' contact details and communicating to them immediately. It's essential that this all happens without any human involvement, because otherwise, as the website grows, the process will become un-manageable. 3 Your Automatic Payment System - Your Shopping Cart and Merchant Account Getting these two areas right is often overlooked. How you structure your shopping cart will have a big impact on sales. Make sure that you test the system regularly and get a couple of friends/family members to try out the shopping cart and tell you any elements that put them off. 'Abandonment' (people leaving the shopping cart without completing the process) is an issue for all of us. It's losing you money and it's losing me money. The only question is, how much and are we doing all we can to reduce it? 4 The Automatic Follow Up Sequence - Your Autoresponder This is VITAL. Your autoresponder is the system that allows you to automate your entire email process, from capturing email addresses, to sending out follow up sequences and personalizing emails. It all gets done automatically while you sleep. The scalability of an autoresponder is wonderful. It involves the same amount of work on your part whether you have fifty emails or five thousand. If you want to try this but dont know how to set up an auto responder please press here and send to me an email and I will send to you more information on how to set this up on your site. Enjoy the Automation obsession. It's one of the most thrilling and profitable elements of online life today. Next I will tell you about one of the most powerful marketing tools you'll ever have at your disposal and its FREE! Best Wishes, Graham Callingwood Author of "Make my website work!" The Top Page Guru www.toppageguru.com To unsubscribe please Press Here This is a B2B communication. If you have received this in error please accept our apologies and press the above button to be removed. |
From: Invitation f. M. my w. s. WORK! <re...@ro...> - 2011-12-01 04:39:08
|
Hi There, Part 5 - How To Close The 'Almost Sale' You've done all the work and followed the tips and strategies and now you're using your website to get your site visitors' details in exchange for some valuable free gift or information. And you've increased traffic, and even knuckled down to some solid email marketing. And, not wanting to miss any chance of a sale, you've also sent your visitors to a sales page after they've given you their email details. You're making some sales. But, as always, it would be nice to be making a few more. In fact, it'd also be good to capture some of the details of the visitors who "bounce" from your website and leave even before they've claimed their free gift. What can you do? Well, you can use what's called an "exit popup". Popup windows are windows which your browser opens up in response to an action - say when a button is clicked, or, more commonly, when you arrive at or leave a web page. Now, I know popups have had some bad press. And rightly so, in many cases. They can be intrusive, aggravating and, occasionally downright rude. For this reason, while I wouldn't say don't use them, I would say be very careful about how you do use them and make sure you're doing some solid testing. But exit-popups are a little different, especially as you have little to lose by using them. They appear, as the name suggests, when the site-visitor navigates away from your site. If they're navigating away from your page, then you really do have nothing to lose by giving this a go - because they've seen your offer for the free report or whatever, and at this point and on this occasion you've failed to make the "sale". Press here to see an exmple of an exit pop up. Since you've paid for them to be there, either by using Adwords or the investment in your Internet Marketing and SEO efforts, it makes sense to have one last go at winning them over, doesn't it? In either case, from your page, you should use the exit pop to politely repeat your call to action and restate the benefits and any deadline. In essence, try to make the sale one last time. You can even "apologise" for using a popup, and tell them you did it only because you didn't want them to miss out. If it's subtly done, this doesn't have to sound too cheesy! One word of caution, though: do NOT make a lower-priced offer or throw in more and more bonuses. In my experience if someone isn't buying it's not the price you're asking -- rather it's the value you're presenting. Cutting the price or throwing in bonuses at this late stage just seems desperate and even a touch dishonest. If you feel you want to offer something more, your safest bet is to extend, strengthen or expand your guarantee. This is easy to justify to them with words like, "I realise you're sceptical because you're leaving, so I'm willing to take even more risk on my own shoulders". Rather than diminishing the value of what you're offering by cutting the price, you're actually increasing the value, simply because you're showing even more confidence in it. As I say, popups can be tricky and they're worth testing carefully, but in my experience exit popups are definitely worth trying. You might just be pleasantly surprised. If you want to try this but dont know how or what software to use please press here. I will be happy to tell you the best way to do it and the best software to use. Next we are going to discuss automation, the overlooked magic of the internet Automation- The Great Obsession Best Wishes, Graham Callingwood Author of "Make my website work!" The Top Page Guru www.toppageguru.com To unsubscribe please Press Here This is a B2B communication. If you have received this in error please accept our apologies and press the above button to be removed. |
From: From G. C. T. T. P. G. <rep...@pa...> - 2011-11-27 00:36:20
|
Hi There, Part 4 - How To Make The Most Of Your Email List (apart from just sending more emails!) One of the first strategies I recommend to everyone I come into contact with is to start building a list they can begin emailing to. This usually demands a fundamental change in their initial approach to their prospects, clients, and customers. The aim is to begin the relationship by GIVING!!! - and then to maximise profits by email-marketing to them, realising your profits over time. This is in direct contrast with the traditional strategy whereby the aim is simply to make a sale right off the bat. The question now is how do we make best use of our email list, other than simply mailing them more often (which is obvious, but still worth mentioning because it's virtually certain you aren't emailing YOUR list often enough). Roughly 80% of your sales are going to come from just 20% of your list. What's more you're going to find a percentage of these 20% are going to be hyper-responders; that is, they'll buy the de-luxe version of everything you sell, every time you ask. This point is crucial because it's like they're waiting to give you money but won't do it unless you ASK them to! So your first job is to identify these people. It's not hard and there are several ways you can do it: Manually tick off names against shipped orders. Only really feasible for small numbers and physically-shipped items. Use spreadsheets and do some fancy work with data sorting. This is often going to be the easiest way to do it in the short term. Now, assuming you have the data, what you're looking for are those top 20% and the real cream, those incredibly profitable hyper-responders. Once you've identified them, you put them into a new email list, one which you keep exclusively for these highly-profitable names, and then start marketing to it with specially designed high-price offers exclusive to that group only. What's more, you should tell them they're in this special group, and why. People love to belong, and once you've given them an elevated status, most of them will work to keep it - by giving you even more money. By doing this you'll not only make maximum profits, but you'll also gather around you a loyal group of raving "fans". Part 5 will be about how to close the "Almost Sale" What do you do about someone that has visited your site and is about to click off without buying or booking and they have not even given you their name or email address. What can you do about this? Find out next time. Best Wishes, Graham Callingwood Author of "Make my website Work!" The Top Page Guru www.toppageguru.com To unsubscribe please Press Here This is a B2B communication. If you have received this in error please accept our apologies and press the above button to be removed. |
From: From G. C. T. T. P. G. <rep...@pa...> - 2011-11-25 00:16:12
|
Hi There, Today I am going to tell you how to get more people to give you their names and email addresses. Part 2 - A Simple Strategy to Increase the Responses on Any Web Page - The Squeeze Page. Once again remember that your website profits depend on two things: 1. The number of visitors you get and 2. How many of those visitors take action and buy something from you. It really is that simple! And you also know every page on your web site exists for a purpose - and most often that purpose is going to be to get your visitor to take some kind of action, whether it's to leave their details and subscribe to your mailing list, buy something, or even just to click on a button to go to another page. One of the most powerful of methods to get people to leave you their name and email address is the "squeeze page". A "squeeze page" is a web-page where you "squeeze" the visitor's details out of them, usually an email address and their first name. That allows you to start emailing them so you can build a relationship and eventually start selling to them. The ideal squeeze-page has very little on it save the fields for the name and email address, a "Submit" button and some copy giving them a reason why they ought to continue. Your goal is to start a relationship with them and the best way to start a relationship is by giving them a gift for FREE so begin the relationship by giving and offer them something useful, informative and with some perceived value. Other than these minimal fields, there is nothing else to look at and nowhere else to go. For an example of a "Squeeze page" have a look at this An Example Squeeze page You also should realize you're paying for your traffic. Think about it. You are paying for hosting, the yearly domain name fee, perhaps you use AdWords or other pay per click advertising ect.... so one way or another you are paying for that visits... and every visitor who visits your site without leaving their details is an opportunity lost, a sale lost and money wasted. If you want to really get going and make the squeeze page more powerful than ever is with a video! Don't be frightened off by this. Technology has advanced to the point where now it's now cheap and easy to put your own videos on line for visitors to watch on your squeeze pages. Even a dedicated hosting company (i.e. not YouTube, although this service does have its place), costs just a few pounds a month. Why video? First it means you don't need to hire a copywriter, or learn to write your own copy. It's almost counter intuitive, but you'll find the more natural and less formal your videos are, the better responses you're going to get. All you need is a minimal script (don't read from it!) to make sure you get all the points in - remember AIDA, Attention, Interest, Desire, Action. The second reason to use video is it's just so powerful. You're not only putting your personality into your marketing but you're also using all the natural talents and abilities every child is born with to persuade people to do what you want them to do - your facial expressions, body language and voice intonation all add up to a very powerful and persuasive message indeed. So give it a go - it won't take you more than a few hours to set up a squeeze page WITH video and start testing the results. I think you'll be pleasantly surprised. It can double your sales! Next we are going to get down to the nitty gritty because although you may like the idea of getting the names and email addresses of people who visit your site, your site still has to bear the burden of the sale or inquiry! So is it up to the JOB! Can your web site sell and really convert? Next we will find out and I will show you how this can be done. Best Wishes, Graham Callingwood Author of "Make my website Work!" The Top Page Guru www.toppageguru.com To unsubscribe please Press Here This is a B2B communication. If you have received this in error please accept our apologies and press the above button to be removed. |
From: From G. C. T. T. P. G. <rep...@pa...> - 2011-11-20 19:59:16
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Hi There, Please find below part one of the world famous ten part internet marketing course "Make my website WORK!" The Ultimate Website Marketing Course. This course is the result of over twelve years of internet marketing know how. It will help you to increase your online sales and inquires and put you way ahead of your competition! In these financially troubled times we all need all the help we can get and what you will learn WILL give you the edge over your competition and your business will survive and thrive on the internet! The course will include: * One change that will double your online sales! * A Simple Way to Increase the Responses on Any Web Page! * What your web designer wont tell you! * How To Close The 'Almost Sale'! * How to immediately increase your sales at absolutely no cost! * The Key ingredient for your Internet success! and much much more.... So enjoy the first part below. Wishing you every success in your internet business Graham Callingwood Author of the "Make my web site WORK!" The Ultimate Website Marketing Course! Past 1 - How one change to your Website could double your On line Sales Lets start of with the basics: You can break your Internet marketing and consequent on line sales down into two distinct steps: 1.Getting visitors to your website 2.Converting them into paying customers and clients Now how do you double your on line sales? The answer might appear too simple to be important, but it's not. It's crucial. It's simply this: rather than trying to sell something "right off the page", work to get the visitor's name and email address instead so you can market to them over time. In short, switch from a sales model to a lead generation model. It means changing your website from a "sales brochure" to a "selling machine" (it's easier than it sounds). So, when someone hits your site, your sole intention should be to get them to give you their name and an email address. Getting a postal address, phone number and fax number is the Holy Grail, but for now a name and email address is fine. Then, once you have their name and email address, you can re pitch them. You can do this by using an auto responder or a simple business to business email. (I will explain how to do this in the next few days) The emails are friendly, informative and useful. Any selling you do is low key and unhurried - and you'll get much higher conversions in the long term simply because you're building trust. That's why you don't have to do the hard-sell! And how do you get them to give you their contact details? A good way of starting any relationship is by GIVING A GIFT! So begin the business relationship by giving. Offer a free report or a free sample or something else that's both valuable and useful to your visitor in exchange for their details. The only limit to what you can offer as a reward for your visitors giving you their contact details is in your imagination. Remember, while the ultimate purpose of your website is to sell your products and services, you'll find you can do a better job of this by building a relationship with people rather than trying to sell them "cold". This way they have not just come and gone you can build a relationship with them by auto responder. This is a key element of making your web site WORK! In the next part I will explain how to get more people to give you their name and email address and how to re pitch them. Best Wishes, Graham Callingwood Author of "Make my website Work!" The Top Page Guru www.toppageguru.com To unsubscribe please Press Here This is a B2B communication. If you have received this in error please accept our apologies and press the above button to be removed. |
From: Your F. A. c. <in...@gl...> - 2011-05-28 02:14:53
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CUT your AdWords costs in half? FREE five part AdWords course called. "How to CUT your AdWords costs and INCREASE AdWords sales"! written by a Top AdWords Guru and SEO master. AT the end of this FREE course you will learn all you need to know to make your AdWords campaign work as never-before! This course will help you unlock the potential of your AdWords campaign. You will be astounded at how straight forward it can be to cut your Adwords costs and increase sales! It works every time! Just Press Here and we will send this course to you for FREE! The AdWords Guru This is a B2B communication. If you have received this in error please accept our apologies. |