You can configure the site page with above shown string and fetch it using
below code :
ServiceContextThreadLocal.getServiceContext().getRequest().getParameter("srce")
or
ParamUtil.get(ServiceContextThreadLocal.getServiceContext().getRequest(),
"srce", "")
You can also fetch this in velocity template :
#set ($serviceContext =
$portal.getClass().forName("com.liferay.portal.service.ServiceContextThreadLocal").getServiceContext())
#set ($httpServletRequest = $serviceContext.getRequest())
#set($seminarId =$paramUtil.getLong($httpServletRequest, 'srce'))