#3 Improve typography

[Denis]

Add support for
- quotes change "" and '' to right quotas
on top level « » and „“ on sub level
For instance
Наташа воскликнула:«Князь, как вы могли не прочесть последний номер „Космополитена“?!»

- right order for symbols and quotas:
"text?" and "another!"
but "dots stands outside".

- Book should looks like book and not like web-page. Although it's web page on back