[XPS-devel] Logo Idea

[Reid S. <re...@re...>]

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Logo Designers,

One of our more prodigious logo designers has spurred a creative spark
in the form of a logo idea. To be fair to all of you, I thought I should
share the idea clearly, as I see it in my mind's eye, so you're all on
the same footing. What follows is a more detailed description of what
the logo should look like. 

The logo should be 3 dimensional with appropriate texture and lighting
effects (preferably with the light source coming over the viewer's left
shoulder -- shadow extending to the right and away). At the base of the
logo is a foundation that looks strong (granite or marble texture is
what I think of, but use your imagination too). On top of the foundation
are three letters: X P S. However, the texture of the letters conveys a
certain elasticity, as if they were made from springs or rubber bands or
some other material that looks malleable. However, the shape of the
letters should look sturdy and solid, like the foundation. The face of
the foundation should have the words "eXtensible Programming System"
engraved on it.

Three versions of the logo should be created according to the above
theme:

1. A full color, high resolution work suitable for color glossy
reproduction in marketing pieces (brochures, advertisements, etc.). This
should be about 1" high by 2" wide when printed with at least 300dpi.
2. A web color, medium resolution work with animation (get the
elasticity thing going somehow), suitable for web sites. This should be
created in multiple sizes from small (32 pixels high) to large (256
pixels high) at a resolution of 72dpi
3. A 3 color piece suitable for printing on stationery (envelopes,
letter head, business cards) using PANTONE colors at 300dpi. 

The color scheme for all three versions needs to be similar. That is,
you're restricted by the 3-color piece for stationery. Someone viewing
the stationery and then looking at a marketing piece should instantly
recognize it as the same logo just with differing levels of detail (the
marketing piece should be much more detailed with significant texture
and lighting effects; the stationery piece should trade off some of the
texture/lighting effects to keep printing costs lower by only using
shades of three colors).

In thinking about the foundation part of the logo, I have also just
remembered a particular gemstone that I find very attractive and classy
and would love to see it worked into the logo. The gemstone is Lapis
Lazuli. It is a deep royal blue but has streaks or specks of gold color
in it. You can get some information about this gemstone at Lapis Lazuli
World: http://www.lapislazuliworld.com/lapislazulifacts.html

Okay, I think the logo mission is a little more defined now .. hope this
helps you create the winning design.

Please submit all three versions of your design. When they are all in,
I'll post them to the web site so you can see each other's work and I'll
pick the winner. Then we can all work together to make the winning
design a theme for the web site.

THANK YOU for all the work you're putting in on this! I REALLY
appreciate it!

Reid