RE: [Embedlets-dev] Re: X10 & marketing 101

[Christopher S. <cs...@oo...>]

This sounds like a sensible strategy that does not interfere at all with
other developments around power line control, wired and wireless Embedlet
interfaces.

>
> Topic tags:[ARCH][JAPL][WIRING][DOCS][MGMT][STRATEGY][NEWBIE]
> _______________________________________________
>
> Kelly wrote:
>
> > As I stated before... I would not trust'em to run a coffee pot.
> As you sit
> > there pondering that one, consider your house burning down... I
> vote for an
> > iButton DS1996 64kbit EEPROM RAM to hold my XML device and ID
> tags (sitting
> > in a Systronix 8x1-Wire board), and running CAT5 around the
> house (in the
> > walls) using Systronix 8x1-Wire boards and relays (which I am
> doing).  Bob
> > Hinton has a very nice "House Monitor" implementation for TINI
> (or TStik)
> > w/1-Wire devices that works great, is secure, and most
> important RELIABLE.
>
> Rule #2 of the Fundamental Laws of Marketing states:
>
> "If your marketing strategy requires you to educate your market
> before you can
> sell products into it, you are going to starve."
>
> This has been the main thing that has been killing us in the Embedded Java
> space because one of the toughest things in the world to do is to teach
> something new to somebody, let alone a whole market of somebodys.
>
> Imagine if one were required to teach some Algebra to the
> McDonald's worker who
> takes your order before you could get your food.   ;-)
>
>
> I think that X10 is universally considered to be an extremely klunky
> technology, but a million+ dollar market exists around it and at
> this point in
> time, Embedded Java needs to start moving into lucrative markets ASAP.
>
>
> As I have had a chance to study the X10-based Home Automation
> market more in
> depth during the past week, I am becoming more convinced that
> ever that Java
> and Embedded Java can do wonders for this market starting right now.
>
> Once a foothold is obtained in this market, the doors should then
> start to open
> up for increasing the reliability of the technologies used in
> this space.  The
> Home Automation space is eventually going to really love the
> technologies we
> have been playing with like Embedded Java, XML and 1-Wire.
>
>
> But, the foothold must come first...  And anyway, if houses burn
> down, this is
> not our responsibility because the X10 vendors and installers have already
> taken the responsibility for this and all of the modules are
> already FCC and UL
> approved ;-)
>
>
> In order to succeed in this market, we do not need to fix all of
> it problems,
> all we need to do is to give them more capabilities then they
> currently have.
> And there must be a 100 ways for Java to start doing this right now.
>
> All we need to do is to discover them...
>
>
> Ted
>
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