[Embedlets-dev] Re: X10 & marketing 101

[Ted K. <tk...@ya...>]

Kelly wrote:

> And, you want to make some money by "moving into lucrative markets (for
> X10)".

Well, I want to pursue the most likely markets where Embedded Java can gain a
foothold.

I agree that X10 is klunky, but my point is that this is not our concern.

Our target market is not X10 end users.  Our target market consists of the main
companies that serve the X10 market (like Radio Shack, Sears, X10, HAI, etc.).

And all we need to do in order to gain a foothold in this market is to approach
these companies and say "Hey, do you want to offer a secure, remote Cell Phone
access to the home service to your customers?  If you do then we have an open
source, extensible framework that will do this better than any other existing
technology."

The key to cracking this market is the Java Enabled cell phone and again, as a
group that sits exactly between the Embedded Systems and Enterprise spaces, we
are in an excellent position to take advantage of this opportunity.


Ted


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