[Embedlets-dev] Re: X10 & marketing 101

[Ted K. <tk...@ya...>]

Kelly wrote:

> As I stated before... I would not trust'em to run a coffee pot. As you sit
> there pondering that one, consider your house burning down... I vote for an
> iButton DS1996 64kbit EEPROM RAM to hold my XML device and ID tags (sitting
> in a Systronix 8x1-Wire board), and running CAT5 around the house (in the
> walls) using Systronix 8x1-Wire boards and relays (which I am doing).  Bob
> Hinton has a very nice "House Monitor" implementation for TINI (or TStik)
> w/1-Wire devices that works great, is secure, and most important RELIABLE.

Rule #2 of the Fundamental Laws of Marketing states:

"If your marketing strategy requires you to educate your market before you can
sell products into it, you are going to starve." 

This has been the main thing that has been killing us in the Embedded Java
space because one of the toughest things in the world to do is to teach
something new to somebody, let alone a whole market of somebodys.

Imagine if one were required to teach some Algebra to the McDonald's worker who
takes your order before you could get your food.   ;-)


I think that X10 is universally considered to be an extremely klunky
technology, but a million+ dollar market exists around it and at this point in
time, Embedded Java needs to start moving into lucrative markets ASAP.


As I have had a chance to study the X10-based Home Automation market more in
depth during the past week, I am becoming more convinced that ever that Java
and Embedded Java can do wonders for this market starting right now.

Once a foothold is obtained in this market, the doors should then start to open
up for increasing the reliability of the technologies used in this space.  The
Home Automation space is eventually going to really love the technologies we
have been playing with like Embedded Java, XML and 1-Wire.


But, the foothold must come first...  And anyway, if houses burn down, this is
not our responsibility because the X10 vendors and installers have already
taken the responsibility for this and all of the modules are already FCC and UL
approved ;-)


In order to succeed in this market, we do not need to fix all of it problems,
all we need to do is to give them more capabilities then they currently have. 
And there must be a 100 ways for Java to start doing this right now.

All we need to do is to discover them...


Ted

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