Menu
▾
▴
[Cputuner-help] We know you're busy. Skim mobile ad news with our cheat sheet
|
From: ironSource D. <com...@ir...> - 2017-07-26 13:19:07
|
4 Must-Read Mobile Ad Headlines This Week View this email in your browser (http://mailchi.mp/ironsrc/we-know-youre-busy-skim-mobile-ad-news-with-our-cheat-sheet-787465?e=b25c883fc6) http://www.ironsrc.com Fastest Growing Apps (http://www.ironsrc.com/fastest-growing-apps/) Blog (http://www.ironsrc.com/news/) | Resources (http://www.ironsrc.com/resources/) ** WeeklyRoundup ------------------------------------------------------------ July 26, 2017 Top Stories Read on for a digest of the biggest stories hitting our industry this week. ** Let me appdate ya ------------------------------------------------------------ Android and iOS developers, there’s news for both of you. Apple has released iOS 11 beta 4 for developers only. The final version of iOS 11 should be available in September, but it still has some flaws as of now. Apple has completely redesigned the look and feel the iPad for a major update. Google also released its final developer preview for Android O. We can expect to see the final version of Android O in August. The update includes autofill, better battery life, picture-in-picture support, and better notification systems. Developers should test their apps on both systems in preparation for the final launches soon. TechCrunch has more on Apple (https://techcrunch.com/2017/07/24/apple-just-dropped-ios-11-beta-4-for-developers/) and Google’s (https://techcrunch.com/2017/07/24/google-releases-the-final-android-o-developer-preview/) releases. ** Virtually (ad)ded ------------------------------------------------------------ VR ads let users immerse themselves in a branded world, and the format has just gotten a big boost with last week’s announcement from Unity. ‘Virtual Room’ is a new interactive VR ad format Unity plans to roll out next year. The ads will be completely opt-in - literally. Users will be able to “walk through” doors to enter the branded experience. Naturally, VR ads still are incredibly expensive to design, and many people aren’t using VR headsets today. But Unity’s confident. “You have 100% of the audience’s attention. In today’s media landscape, that’s worth a lot.” Wired has the full story (https://www.wired.com/story/vr-ads-are-almost-here/) . ** Mixed messages ------------------------------------------------------------ 1.82 billion people will use mobile messaging apps in 2017 - a 15.5% increase from last year. There will be 243 million new users on this i category of apps with 63% coming from China, India, Indonesia, Brazil, and the United States. An average of 66.5% of mobile phone users use messaging apps globally. In Africa and the Middle East, only 22.7% of mobile phone owners use these apps. More on eMarketer (https://www.emarketer.com/Article/eMarketer-Releases-Latest-Estimates-Worldwide-Messaging-App-Usage/1016214) . ** Apples and oranges ------------------------------------------------------------ iOS developers have been seeing discrepancies between the install counts and engagement metrics they’re seeing in Apple’s UI, and the same metrics they’re receiving from third-party measurement partners. The main issues surround Limit Ad Tracking (LAT), app open latency, and re-downloaded apps. Apple tends to be very protective of information on its server, but Tune argues that Apple can still provide developers with better information. AdExchanger has more (https://adexchanger.com/mobile/apple-app-install-discrepancies-come-fix-problem/#more-113615) . In Case You Missed It Want to sound smart at the water-cooler? We've got you covered. The IAB finalizes its new ad standards (https://techcrunch.com/2017/07/20/iab-ad-portfolio/) - TechCrunch New study shows how weather impacts response to mobile ads (https://www.eurekalert.org/pub_releases/2017-07/ifor-sro072017.php) - EurekAlert! Alexa comes to Android (https://www.theverge.com/2017/7/20/16005508/amazon-alexa-ai-digital-voice-assistant-android-app) - The Verge ============================================================ This email was sent to cpu...@li... (mailto:cpu...@li...) why did I get this? (http://mobilecore.us6.list-manage.com/about?u=01b2a2944d1ee94490461fcdb&id=2c40d0e3e9&e=b25c883fc6&c=8442cce00e) unsubscribe from this list (http://mobilecore.us6.list-manage1.com/unsubscribe?u=01b2a2944d1ee94490461fcdb&id=2c40d0e3e9&e=b25c883fc6&c=8442cce00e) update subscription preferences (http://mobilecore.us6.list-manage.com/profile?u=01b2a2944d1ee94490461fcdb&id=2c40d0e3e9&e=b25c883fc6) ironSource . 17 Bluxome, San Francisco, CA, USA . San Francisco, California 94107 . USA |
