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[Cputuner-help] We know you're busy. Skim mobile ad news with our cheat sheet
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From: ironSource D. <com...@ir...> - 2017-06-28 14:24:30
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4 Must-Read Mobile Ad Headlines This Week View this email in your browser (http://mailchi.mp/ironsrc/we-know-youre-busy-skim-mobile-ad-news-with-our-cheat-sheet-787345?e=b25c883fc6) http://www.ironsrc.com Fastest Growing Apps (http://www.ironsrc.com/fastest-growing-apps/) Blog (http://www.ironsrc.com/news/) | Resources (http://www.ironsrc.com/resources/) ** WeeklyRoundup ------------------------------------------------------------ June 28, 2017 Top Stories Read on for a digest of the biggest stories hitting our industry this week. ** They aren’t who we thought they were ------------------------------------------------------------ Mobile game players might not be exactly who we think they are. In the past, developers thought of players as either hardcore or casual gamers. However, a recent report by Google (http://services.google.com/fh/files/blogs/who_plays_mobile_games.pdf) shows that there are 5 distinct categories of players: connected enthusiasts, playful explorers, influenced players, tentative followers, and passive players. Google learned that demographics isn’t what differentiates the segments - it’s social behaviors and passion for games. The segments also aren’t boxed into specific game genres. What does this all mean for developers? Don’t fall for demographic stereotypes. Take the new segments into account when redesigning your game and adding new features. And tailor your UA strategy accordingly. Read more about the report on Medium (https://medium.com/googleplaydev/who-plays-mobile-games-8b33f76bb6d8) . ** 80 going on 20 ------------------------------------------------------------ It turns out the 80-20 rule isn’t just true for IAPs, but for ad monetization too. A recent report by Soomla found that the top 20% of mobile users account for 80% of ad revenue for apps. It also turns out that, in some apps, those who generate the most impressions aren’t the users who create the bulk of ad revenue - likely because the eCPM of the impressions shown to some users are much higher than others. Additionally, those that do generate the most revenue in a given month account for 67% of ad revenues the next month, and the revenue these “ad whales” deliver is 6x higher than revenue generated by ad minnows. Since users don’t usually shift segments, those who produce high eCPMs early do so consistently going forward. VentureBeat has more on this story (https://venturebeat.com/2017/06/22/soomla-top-20-of-mobile-users-account-for-80-of-ad-revenue/) . ** Playables are a winning formula ------------------------------------------------------------ 91% of users believe that ads today are more intrusive today than they were 3 years ago. As the number of gamers climbs to over 66%, advertisers must find a way to connect with users. This is where playable ads come in. Playables have click through rates 7x higher than video ads, and they increase retention rates and lifetime values of users acquired. Can non-gaming apps capitalize on this trend? Of course. The key is to “gamify” an aspect of the app and make it competitive for the user. Creativity is key here. If it doesn’t make sense to gamify your app, think about how to make it interactive for the user by giving them choices. Users love to choose, get them to choose you. More on iMedia Connection (http://www.imediaconnection.com/article/241944/20170620-zeloof-should-non-game-apps-be-using-playable-ads) . ** Mobile video is more complex and important than ever ------------------------------------------------------------ A recent report says that 96% of app marketers have trouble with mobile video marketing. Considering 84% of consumers watch video on mobile, this is a critical challenge to overcome. 46% of marketers are having issues identifying metrics to measure their performance with mobile video. There are over 15 different metrics available, but marketers aren’t sure which to use. Mobile Marketer has more (http://www.mobilemarketer.com/news/study-mobile-video-presents-several-challenges-for-marketers/445778/) . In Case You Missed It Want to sound smart at the water-cooler? We've got you covered. You can now download iOS 11's public beta (https://www.theverge.com/2017/6/26/15855088/apple-ios-11-public-beta-availabile-now-download) - The Verge Global mobile game revenues expected to hit $64.9 billion in 2020 (http://www.pocketgamer.biz/news/66078/applift-newzoo-global-mobile-game-revenues/) - PocketGamer iOS 11’s blue bar will shame apps that overzealously access your location (https://techcrunch.com/2017/06/26/ios-11s-blue-bar-will-shame-apps-that-overzealously-access-your-location/?ncid=rss) - TechCrunch ============================================================ This email was sent to cpu...@li... (mailto:cpu...@li...) why did I get this? (http://mobilecore.us6.list-manage.com/about?u=01b2a2944d1ee94490461fcdb&id=2c40d0e3e9&e=b25c883fc6&c=1297f16574) unsubscribe from this list (http://mobilecore.us6.list-manage.com/unsubscribe?u=01b2a2944d1ee94490461fcdb&id=2c40d0e3e9&e=b25c883fc6&c=1297f16574) update subscription preferences (http://mobilecore.us6.list-manage.com/profile?u=01b2a2944d1ee94490461fcdb&id=2c40d0e3e9&e=b25c883fc6) ironSource . 17 Bluxome, San Francisco, CA, USA . San Francisco, California 94107 . USA |
