Of course innovation is all the rage as a buzzword, but today can look at an application I wrote over a decade ago which still to me pushes limits by breaking conventions on menu, minimalist to a level can be used in over 100 countries leveraging Java's international reality properly, and it calls other apps and uses the web naturally.
And will admit I scare myself with getting trapped into some less advanced paradigm than the mentality, my own, that produced just that one product. I reference it constantly as that works to make my point in a way easily checkable. So am looking around constantly for companies that don't just talk innovation but live it with products or services that can as easily trot out their list that defies convention as I can, with a product I wrote over a decade ago.
It's a quick check to trot out innovation reality. It's a fun brag.
To me the self-reference, or meta, aspect of looking at innovation in the big is what's necessary to have a perspective that can allow for innovation to always be exciting. To keep creatives from feeling trapped in boxes, no matter what buzzwords are tossed around it needs to be real. As it can be SO easy to talk innovation, but how many companies can prove they live and breathe it? To me? Worth it to be sure, and worth it to check.
Always on the lookout for that Meta Innovator mentality. And I don't care about your press. Tell me your innovations.