#551 new Autoplot logo

[Jeremy Faden]

There's general agreement that there should be a new version of the Autoplot logo. It's branding has been fine, but I've noticed over the years that people mistake the A for a pair of dividers, and not the pair of electrified hammers. For this reason I anticipate using the divider metaphor for precision, and then keeping the colors and data-lighting-bolt to tie in with legacy branding.

This ticket is to discuss the design, and to explore any issues that could come up.

[Jeremy Faden]

Here is the original (and current) logo.

[Jeremy Faden]

Here's the svg I was playing with in inkscape.

[Daniel Crawford]

Hmm, I don't know. If you turn your head sideways, it looks like a bird eating a worm.

[Jeremy Faden]

I think that was Ivar's response as well, actually... (He didn't tell you to say that, did he?!?) We need to de-bird it... And bug Sebastian for feedback, he's on the committee...

[Daniel Crawford]

Nope, I came up with that image myself. Inadvertant images are important to avoid.

[Sebastian De Pascuale]

Ok, here's my thoughts... the circle at the top would look better smaller so that the "legs" can have a taller and steeper angle similar to the letter "A." Though their endpoints should remain the same. I also feel that the more jagged "lightning" in the original logo better represents the discreet nature of data you might plot rather than an audio-file looking "wave?" I would also try two drafts with and without the circle filled in as that amount of yellow at the top is a bit distracting.

I've attached my attempt at the logo to illustrate my points.

[Jeremy Faden]

I'll draw something up! If that's a vector-based graphic (Inkscape, Illustrator, Corel Draw), could you send me a .svg? I like your lightning bolt...

[Jeremy Faden]

Kristoff had a suggestion too (Kristoff, can you post here?), with more detail on the caliper arms.

[Jeremy Faden]

I just noticed that https://lists.nasa.gov/ uses a divider. Not to say that I think this is a problem...

[K Paulson]

The calipers I used for my suggestion were stolen pretty shamelessly from
the Stonemason's Logo.

On Wed, Mar 8, 2017 at 12:58 PM Jeremy Faden jbfaden@users.sf.net wrote:

I just noticed that https://lists.nasa.gov/ uses a divider. Not to say
that I think this is a problem...

---

• [feature-requests:#551]
  https://sourceforge.net/p/autoplot/feature-requests/551/ new Autoplot
  logo *

Status: open
Group: Next Development Release
Created: Wed Jan 18, 2017 08:31 PM UTC by Jeremy Faden

Last Updated: Fri Mar 03, 2017 01:00 PM UTC
Owner: nobody

There's general agreement that there should be a new version of the
Autoplot logo. It's branding has been fine, but I've noticed over the years
that people mistake the A for a pair of dividers, and not the pair of
electrified hammers. For this reason I anticipate using the divider
metaphor for precision, and then keeping the colors and data-lighting-bolt
to tie in with legacy branding.

This ticket is to discuss the design, and to explore any issues that could
come up.

---

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[Jeremy Faden]

I've been using this logo, and I think we should accept it as the final. Needs centering, etc... Also Sebastian suggested that we keep the old lightning, and use the UIowa yellow.

[Jeremy Faden]

Here's the logo, with the hole in the top.

[Jeremy Faden]

I've created a new set of logos, in sftp://jfaden.net/home/jbf/ct/autoplot/study/551logo

[Jeremy Faden]

Here is the set, with multiple sizes from 16x16 to 1024x1024 (for Mac Platypus release) and Inkscape svg files.

[Jeremy Faden]

See also http://autoplot.org/data/logos/

[Jeremy Faden]

A new logo has been in use for over a year now.