OpenSEO is an open-source search engine optimization platform positioned as a simpler alternative to large commercial SEO suites. It provides focused workflows for keyword research, rank tracking, competitor analysis, backlink research, site auditing, and AI visibility monitoring. A modern web interface keeps these tasks accessible without hiding them inside a large collection of unrelated reports. The platform exposes an MCP server so AI agents can work directly with SEO data and reusable agent skills. Users can run a hosted edition or self-host the application with Docker or Cloudflare. Self-hosted installations connect to DataForSEO with the user's own API key and use pay-as-you-go data rather than a mandatory software subscription. Because the code is open, teams can modify the workflows and build specialized internal SEO tools.
Features
- Keyword research and rank tracking
- Competitor and backlink analysis
- Technical site auditing
- AI search visibility monitoring
- MCP server and agent skills
- Docker and Cloudflare self-hosting