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...Hippo CMS uses a clean, modular architecture with an emphasis on the separation of the content from the presentation logic. This enables content editors to create content once, and then publish it to regular web sites, mobile sites, Facebook, REST APIs, digital magazines, mobile apps, and so on. Under the hood, Hippo CMS supports many open standards such as JCR and REST to simplify development and integrations with existing systems. Next to creating and editing content, Hippo CMS enables webmasters to create new channels or configure existing page templates using its channel manager and template composer. Using the Relevance Module, specific content can be targeted at specific visitors based on the visitor’s current context, past personal history and matching personas created by the marketing team.