Plausible is lightweight and open-source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure. Frustrated with Google Analytics? So are we and that's why we built Plausible Analytics, a simple, lightweight (< 1 KB), open source, and privacy-friendly alternative that doesn't come from the adtech world. Web analytics went from a simple, fun and useful practice for site owners to a data-grabbing machine for surveillance capitalism. Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive too. Plausible Analytics is built for privacy-conscious site owners. You get valuable and actionable stats to help you improve your efforts while your visitors keep having a nice and enjoyable experience. Plausible is simple analytics. It is easy to understand and it cuts through the noise.