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Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”. By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent. With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. ...