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The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs.

Cloud SQL manages your databases so you don't have to, so your business can run without disruption. It automates all your backups, replication, patches, encryption, and storage capacity increases to give your applications the reliability, scalability, and security they need.