OpenShortLink (OpenShort.link) is an open-source, serverless URL shortener designed to run entirely on Cloudflare’s edge stack, aiming to deliver fast redirects with minimal infrastructure management. It’s built for branded link ownership, letting you use your own domain for short links instead of relying on a third-party shortening service. Beyond basic shortening, it adds “smart routing” capabilities so a single short link can send different users to different destinations depending on factors like country or device type. The project also treats analytics as a first-class feature, capturing click activity and breaking it down by referrer, geography, device, browser, and campaign parameters to support marketing and operational reporting. For teams, it includes an account and permission model so multiple users can collaborate while keeping control over who can create, edit, or view links.