LZ4
Extremely fast compression algorithm
... static assets (text/images/tables/scripts/etc) which loading from Flash Memory / HDD / SSD. In this case, compression time is completely ignored. Because only content developers compress the data at once and usually they don't care about its computational cost. But they always care end user's experience a.k.a. "loading time" and bandwidth. Please pay attention to "LZ4HC -9" which is quite faster than other methods.