Next SEO
Next SEO is a plug in that makes managing your SEO easier in Next.js
... it a configuration object with the page's SEO properties. This can be dynamically generated at a page level or in some cases your API may return an SEO object. Then you need to import NextSeo and add the desired properties. This will render out the tags in the <head> for SEO. At a bare minimum, you should add a title and description. But NextSeo gives you many more options that you can add.