xxHash
Extremely fast non-cryptographic hash algorithm
...). Performance on large data is only one part of the picture. Hashing is also very useful in constructions like hash tables and bloom filters. In these use cases, it's frequent to hash a lot of small data (starting at a few bytes). Algorithm's performance can be very different for such scenarios, since parts of the algorithm, such as initialization or finalization, become fixed cost. The impact of branch misprediction also becomes much more present.