Search Results for "digital marketing"

...The project focuses on generating persuasive product descriptions and live presentation scripts that mimic the style of professional online sales hosts. By analyzing product characteristics and marketing information, the model can produce engaging explanations that emphasize benefits, features, and emotional appeal to encourage viewers to make purchasing decisions. The system integrates multiple AI technologies including retrieval-augmented generation to incorporate product knowledge, speech synthesis to convert generated scripts into voice output, and digital human generation to create virtual hosts. ...