...Beyond basic shortening, it adds “smart routing” capabilities so a single short link can send different users to different destinations depending on factors like country or device type. The project also treats analytics as a first-class feature, capturing click activity and breaking it down by referrer, geography, device, browser, and campaign parameters to support marketing and operational reporting. For teams, it includes an account and permission model so multiple users can collaborate while keeping control over who can create, edit, or view links.