web-based application for email marketing and marketing automation
OpenEMM is a web-based enterprise application for email marketing, marketing automation, email newsletter and service emails (like transaction emails, event and time triggered emails) and lead management. OpenEMM offers tons of features for professional users, among them: a great user interface, template-based HTML mailings, automatic bounce management, mail opening and link tracking, lots of graphical realtime statistics, a content management system, self-defined and behaviour-based target groups, a multi-queue mail backend for maximum sending performance, a time-driven automated data import and export feature, an extensive set of webservices, a plugin interface to easily extend the core functionality, a scripting feature to enhance the functionality of OpenEMM with triggerable customized actions and an audit-proof user activity log.
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