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Send push notifications to mobile devices through GCM or APNS
...Note that sending a non-bulk test message to more than one device will just iterate over the devices and send multiple single messages. UPDATE_ON_DUPLICATE_REG_ID: Transform create of an existing Device (based on registration id) into an update. Sending messages in bulk makes use of the bulk mechanics offered by GCM and APNS. It is almost always preferable to send bulk notifications instead of single ones.