Search Results for "umbrella"
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Showing 1 open source project for "umbrella"
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Robyn
Experimental, AI/ML-powered and open sourced Marketing Mix Modeling
Robyn is an open-source, AI/ML-powered Marketing Mix Modeling (MMM) toolkit developed by Meta Marketing Science under the “facebookexperimental” GitHub umbrella. Its goal is to democratize rigorous MMM: what traditionally required expert statisticians and expensive consulting becomes accessible to any company with data. Robyn takes in historical data (spends on different marketing channels, conversions, or revenue, and optional context or organic-media variables) and uses a combination of techniques, regularized regression (Ridge), time-series decomposition (trend, seasonality, holiday effects), and hyperparameter optimization (via evolutionary algorithms), to estimate the incremental impact of each marketing channel. ...
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