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    Robyn

    Robyn

    Experimental, AI/ML-powered and open sourced Marketing Mix Modeling

    Robyn is an open-source, AI/ML-powered Marketing Mix Modeling (MMM) toolkit developed by Meta Marketing Science under the “facebookexperimental” GitHub umbrella. Its goal is to democratize rigorous MMM: what traditionally required expert statisticians and expensive consulting becomes accessible to any company with data. Robyn takes in historical data (spends on different marketing channels, conversions, or revenue, and optional context or organic-media variables) and uses a combination of...
    Downloads: 0 This Week
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