Search Results for "company"

Robyn is an open-source, AI/ML-powered Marketing Mix Modeling (MMM) toolkit developed by Meta Marketing Science under the “facebookexperimental” GitHub umbrella. Its goal is to democratize rigorous MMM: what traditionally required expert statisticians and expensive consulting becomes accessible to any company with data. Robyn takes in historical data (spends on different marketing channels, conversions, or revenue, and optional context or organic-media variables) and uses a combination of techniques, regularized regression (Ridge), time-series decomposition (trend, seasonality, holiday effects), and hyperparameter optimization (via evolutionary algorithms), to estimate the incremental impact of each marketing channel. ...

...A graphical user interface written in pyQt allows the user to link multiple entities together as model for the generation process. The big four entities are Title, Person, Company and Character. Many attributes can be chosen for adding to the output .pl file. Three types of constraints on attributes are available to limit the output: an availability constraint, a range constraint and a value constraint. It works with both MySQL and PostgreSQL as database backend.