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Zygote provides source-to-source automatic differentiation (AD) in Julia, and is the next-gen AD system for the Flux differentiable programming framework. For more details and benchmarks of Zygote's technique, see our paper. You may want to check out Flux for more interesting examples of Zygote usage; the documentation here focuses on internals and advanced AD usage.

...Essentially, it estimates the causal impact of intervention T on outcome Y for users with observed features X, without strong assumptions on the model form. An important lever to increase ROI in an advertising campaign is to target the ad to the set of customers who will have a favorable response in a given KPI such as engagement or sales. CATE identifies these customers by estimating the effect of the KPI from ad exposure at the individual level from A/B experiments or historical observational data.

Flux is an elegant approach to machine learning. It's a 100% pure Julia stack and provides lightweight abstractions on top of Julia's native GPU and AD support. Flux makes the easy things easy while remaining fully hackable. Flux provides a single, intuitive way to define models, just like mathematical notation. Julia transparently compiles your code, optimizing and fusing kernels for the GPU, for the best performance. Existing Julia libraries are differentiable and can be incorporated directly into Flux models. ...

Robyn is an open-source, AI/ML-powered Marketing Mix Modeling (MMM) toolkit developed by Meta Marketing Science under the “facebookexperimental” GitHub umbrella. Its goal is to democratize rigorous MMM: what traditionally required expert statisticians and expensive consulting becomes accessible to any company with data. Robyn takes in historical data (spends on different marketing channels, conversions, or revenue, and optional context or organic-media variables) and uses a combination of...

The Ad-papers repository is a curated collection of influential research papers focused on the fields of advertising technology, recommendation systems, and applied machine learning in online platforms. The repository organizes academic and industry papers that explore how machine learning algorithms can be used to improve ad targeting, user modeling, click-through rate prediction, and personalized recommendation systems.

Diff-zoo is a learning-focused handbook designed to demystify algorithmic differentiation (AD), the core technique powering modern machine learning frameworks. The project introduces AD from a foundational calculus perspective and gradually builds towards toy implementations that resemble systems like PyTorch and TensorFlow. It clarifies the differences and connections between forward mode, reverse mode, symbolic, numeric, tracing, and source transformation approaches to differentiation. ...