goquery
A little like that j-thing, only in Go
... encoded HTML. See the wiki for various options to do this. Syntax-wise, it is as close as possible to jQuery, with the same function names when possible, and that warm and fuzzy chainable interface. jQuery being the ultra-popular library that it is, I felt that writing a similar HTML-manipulating library was better to follow its API than to start anew (in the same spirit as Go's fmt package), even though some of its methods are less than intuitive (looking at you, index()...).