Search Results for "impact"

Meridian is a comprehensive, open source marketing mix modeling (MMM) framework developed by Google to help advertisers analyze and optimize the impact of their marketing investments. Built on Bayesian causal inference principles, Meridian enables organizations to evaluate how different marketing channels influence key performance indicators (KPIs) such as revenue or conversions while accounting for external factors like seasonality or economic trends. The framework provides a robust foundation for constructing in-house MMM pipelines capable of handling both national and geo-level data, with built-in support for calibration using experimental data or prior knowledge. ...

...Because SSRF often leads to lateral movement or internal network access, SSRFmap is especially useful for red-teamers and pentesters who want to explore chains rather than just the vulnerability surface. The repository also demonstrates a pragmatic mindset; rather than just “find SSRF”, it tries to “exploit SSRF” for impact, helping security testers build full end-to-end workflows.

...Have time to investigate complex vulnerabilities like business logic/architectural flaws or virtual hosting sessions. Perform more tactical/targeted fuzzing on seemingly risky areas. Demonstrate true impact despite the short timeframes we are typically given to test. The tool is highly configurable and anybody can trivially create simple plugins or add new tests in the configuration files without having any development experience. OWTF is developed on KaliLinux and macOS but it is made for Kali Linux (or other Debian derivatives).