Better BibTeX (BBT) is a plugin for Zotero and Juris-M that makes it easier to manage bibliographic data, especially for people authoring documents using text-based toolchains (e.g. based on LaTeX / Markdown). Zotero does all its work in UTF-8 Unicode, which is absolutely the right thing to do. Unfortunately, for those shackled to BibTeX and who cannot (yet) move to BibLaTeX, unicode is a major PITA. Also, Zotero supports some simple HTML markup in your items that Bib(La)TeX won’t understand.