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...The protocol is designed around the realities of existing retail infrastructure, aiming to fit into current operational models while enabling more automated, agent-driven buying experiences. By standardizing how discovery, purchase, and post-purchase steps are represented, it helps reduce integration complexity and makes it easier for multiple parties to participate in the same end-to-end flow. UCP also supports reference implementations and samples so teams can validate behaviors, build clients, and test interoperability in realistic scenarios.