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...OXID eShop is easy to customize: it uses the Smarty template engine for generating one's unique store front design. If you have to change or add some functionality for fitting OXID eShop into your business model, write an extension, put it into the modules folder and off you go. Thanks to the OOP (object oriented programming) architecture you'll be able to update your software and benefit from the latest innovations without loosing your changes. Because OXID eShop is so simple to adapt there will be a short time to market - OXID eShop is just e-commerce software for agencies with deadlines :-)