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HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers.

The progression to modern application stacks and microservices architectures has resulted in orders of magnitude more logs, metrics, events, and traces. Like gravity, data attracts more data, making it increasingly difficult to move and process as it accumulates over time. More than ever, there is a need to be able to stream-process, filter, mask, transform, aggregate, analyze, and route that data to various data tier destinations optimized for specific usage.